Tips for Effective Video Marketing

The popularity of video marketing has been rising in the last several years. According to statistics, 86% of businesses today agree that video is an effective marketing tool. It’s not surprising, given all the advantages of video content. Whether you are a marketing specialist or a small business owner, our guide will help you upgrade your video marketing game. Trust these tips to put you on the right track and keep assisting you on this promising journey.   First, Set Your Budget: Before you hire a team of professionals to create videos for you, it’s important to define your budget. Your next steps will depend on how much money your company is able and willing to invest in video marketing. The good news is that there are viable video marketing solutions for every budget. Completely outsourcing the creation of your videos is a tempting option. But the costs associated with it might limit the number of videos you can afford every month. If instead, you’d like to make videos an inseparable part of your online presence, creating video contents is now easy by hiring professiinals like mickos media. Define Your Goals: Video is an incredibly versatile marketing tool that can be used for many different purposes. But there are probably one or two main reasons that prompted you to consider video marketing. Thus, before you plunge ahead with your creative video idea, one thing you should get clear about is your goal. There are different types of videos, and marketing specialists use each one for a specific purpose. Let’s say, your goal is to explain to your customers the value of your product or how it works. Then, you should definitely opt for explainer videos. Want to win the trust of your leads? Asking your existing customers for video reviews is the best solution out there. Why? Because your hesitant leads will see that those are real people who turned to you for solutions, and are now happily satisfied.   Know Your Audience: Have you already identified your buyer personas? If yes, this is the right time to turn to them for suggestions. What kind of videos would thrill each of your personas? Get into their shoes and write a list of topics they would find interesting. Also, think about the platforms they use to watch videos. Is YouTube their go-to place for finding the info they need. Or do they spend hours on Instagram, watching videos on IGTV? Your videos should be there where your customers are. If you don't know enough about the video consumption habits of your customers, now is the time to do some research.   Add Value with Your Videos: The modern consumer has become very immune to promotional content. According to statistics, the average person is exposed to more than 4000 ads per day, and most of them — online. Our brains are ignoring most of the promotional content we receive to protect us from data overload.  Thus, to grab the attention of today’s picky internet users, you need to do more than just showcase your products in flattering ways. More exactly, you need to add value. How exactly you make your video content useful for your customers is totally up to you. Get as creative as you want to, but remember to keep your goals in mind as well. Have a strategy in place, and seamlessly move your target customers through the sales funnel while they are busy watching your videos. Give Solutions to Your Customers’ Problems: Providing solutions is one way to make your video content useful for your audience. What common problems are your customers facing that you can help them with? You can easily identify some of those problems, as your products and services are made to address them.  You can uncover other common pain points by doing some research and paying attention to what your customers are saying. After your research, make a list of those problems and address each one with a separate video.  Also, remember that learning about customer pain points is an ongoing process. You might do a comprehensive research today and think you know all about your customers. While this might hold true for a while, tomorrow your customers will be facing a whole different set of problems. Thus, do make sure to stay up to date. As you build your video-library of valuable content, your target customers will keep coming back for new bits of useful information. With time, you will have built enough trust in your expertise, and switching to your competitors will be the last thing ever to cross your customers’ minds.